Transform Meta ads performance & acquire high LTV customers
Get more from your ad spend. Optimize campaigns for high-value audiences with powerful identity resolution and predictive modeling.
Predict customer lifetime value to transform ROAS
Black Crow’s Predictive Lifetime Value (pLTV) identifies shoppers with the highest value potential for your business. Optimize and measure campaigns to target shoppers who are most likely to come back again and again, and boost your LTV to CAC ratio.
Measure
Measure and predict the future value of each customer after their first purchase using Black Crow’s AI model.
Optimize
Feed LTV data into Meta to transform your ad targeting, allocate budget more effectively, and skyrocket ROAS.
Optimize and measure your campaigns for what matters: new customers
Even with best practice exclusions in place, returning customers inflate your prospecting ROAS. Gain clarity on new and returning customer performance with Black Crow, understand which campaigns are driving meaningful business outcomes, and optimize for your intended audience.
New Customers
Evaluate new customer acquisition efforts and make informed spend decisions based on who is actually converting.
ADVANCED INSIGHTS
Access advanced insights on New Customer Rate, Cost per New Customer, and New Customer ROAS.
Boost EMQ scores to drive more conversions at a lower cost
With better data, Meta’s bid algorithms improve - and so does your ad performance. Black Crow’s CAPI boosts Event Match Quality (EMQ) scores by up to 50%, leading to larger retargeting pools, better attribution, and lower advertising costs.
Recognize 100% of shoppers and enrich the data you send to Meta
Meta could be doing more for you, if it had the correct signals. Black Crow identifies 100% of returning website visitors, so you can automatically send more accurate data to Meta via our enhanced Conversion API (CAPI).
Getting Started is easy
Get smarter about optimizing your paid ad campaigns
Smart ID - CAPI
Enrich user data to boost your Meta EMQ scores.
Front Page
See how your shop is performing in a glance.
New Customer Metrics - In Meta
See how many new customers your Meta spend is driving - at the campaign, ad set, and creative levels.
Predictied LTV Metrics - In Meta
Measure your ad spend against the future lifetime value of new customers.
Dig into the effectiveness of your marketing efforts across channel, campaign, or cohort to make better budget allocation decisions.
David Basinger, Strategist - ROI Revolution, INC
FAQs
Find answers to common questions about the Paid Ads Growth Pack
Growth Packs are a powerful combination of AI models and automated workflows that transform the way you connect with customers. Think of them as self-contained marketing applications that take in platform data, apply powerful predictive models, trigger personalized interactions, and report back on their progress.
Growth Packs integrate with your e-commerce stack to ingest and aggregate data. Using an identity graph, they create and maintain a persistent view of your shoppers across sessions and channels. By feeding this data directly to Meta, you can transform the performance of your paid advertising campaigns.
By leveraging Growth Packs, you can identify more returning shoppers and improve the targeting of your paid ad campaigns. By predicting the lifetime value of each customer, you can also significantly boost ROAS.
Integrate Growth Packs in a single click, and we’ll take care of the rest. Simply contact our team and we'll guide you through the brief setup process. We'll work closely with you to understand your specific needs and tailor the solution to help you achieve your growth goals.
If you have more questions about Growth Packs or need further assistance, don't hesitate to reach out to our support team. We're here to help you succeed.
For pricing information and to learn more about Growth Packs, please get in touch. We will provide you with all the details you need to choose the best plan for your business.
Yes, you can cancel your subscription to Growth Packs at any time. Simply reach out to our support team and they will assist you with the cancellation process.
Yes, we offer a trial period for our Growth Packs. During this time, you can explore the features and benefits of the packs before making a commitment. Contact our team to learn more about our trial options.
The length of the contract for Growth Packs depends on your specific needs and preferences. We offer flexible contract options to accommodate different business requirements. Contact our sales team to discuss contract details.
Yes, you can upgrade your Growth Packs subscription at any time. If you find that you need more advanced features or higher usage limits, simply contact our sales team and they will assist you with the upgrade process.
Experience it for yourself with our 30-day free trial
With flexible month-to-month terms and outcome based pricing, getting started is easy.
Win your category.
