Paid Ads PACK

Acquire high LTV customers and get more from your ad spend 

Black Crow AI enriches your data and pinpoints high-value audiences to transform ROAS.

By recognizing 100% of returning shoppers, Black Crow fills the gap in Meta’s identity graph. Optimize your paid ad targeting to acquire new customers, reduce wasted spend on returning shoppers, and reach the audiences who are most likely to become repeat buyers.

  • Identify 100% of shoppers to fill the gap on Meta’s identity graph, boost campaign performance, and lower advertising costs.
  • Optimize campaigns to acquire new customers and target shoppers who are most likely to become repeat buyers.
  • See ROI before you buy during a no-strings-attached 30 day free trial, with a clear revenue breakdown in our analytics portal.

The smartest brands on Shopify use Black CRow

WHY US?

Maximize your ROAS

THE PROBLEM

Your ad dollars deserve better results

Advertising on Meta can be a gift or a curse for DTC marketers. New customer acquisition is expensive. ASC is a black box. Targeting is unreliable. Segmentation of new vs returning shoppers is near-impossible.

Your time and dollars are too valuable to spend on low value prospects and underperforming campaigns.

THE Solution

Maximize campaign success with automated shopper data

Black Crow’s Paid Ads Growth Pack automatically feeds more accurate shopper data to Meta, so you can optimize for your intended audience and target high-value customers based on a unique predictive AI model for your brand. And, you’ll gain unmatched visibility into which campaigns, ad sets, and creative are actually generating new customers. 

The best part? It’s all available in a single Shopify app - zero development work required

Boost Event Match Quality Scores by up to 50%

How it works

How does Black Crow’s Paid Ads Growth Pack work?

Identify 100% of shoppers

Recognize returning users to fill the gap on Meta’s identity graph, boost campaign performance, and lower advertising costs.

Reduce wasted spend

Introduce new customer metrics to measure how returning customers are inflating your prospecting ROAS

Optimize campaigns

Acquire new customers and target shoppers who are most likely to become repeat buyers.

IDENTITY RESOLUTION

Recognize 100% of shoppers and enrich the data you send to Meta

Meta could perform better, if it had the correct signals. Black Crow identifies 100% of returning website visitors, so you can automatically send more accurate data to Meta via our enhanced Conversion API (CAPI).

EVENT MATCH QUALITY

Boost EMQ scores to drive more conversions at a lower cost

With better data, Meta’s bid algorithms improve - and so does your ad performance. Black Crow’s CAPI boosts Event Match Quality (EMQ) scores, leading to larger retargeting pools, better attribution, and lower advertising costs.

CUSTOMER ACQUISITION

Optimize and measure your campaigns for what matters: new customers

Even with best practice exclusions in place, returning customers are inflating your prospecting ROAS. Gain clarity on new and returning customer performance with Black Crow, understand which campaigns are truly driving new business, and optimize for your intended audience.

PREDICTIVE LIFETIME VALUE

Predict customer lifetime value to transform ROAS

Black Crow’s Predictive Lifetime Value (pLTV) identifies shoppers with the highest value potential for your business to help you maximize profits. Optimize and measure campaigns to target shoppers who are most likely to come back again and again, and boost your LTV to CAC ratio.

"We found that, even with aggressive exclusions for existing customers, the overlap with existing customers was still significant. Then we segmented it out with Black Crow and actually made it through to new customers. Like, that's huge."

David Basinger, Strategist - ROI Revolution, INC

Get Started with Black Crow

One-click installation
Our team builds your unique AI model and integrates with your tech stack. All you have to do is click a link.
Free trial
Start to see performance improvements in your paid ad campaigns.
Ongoing optimiztion
Kick off your month-to-month subscription with ongoing support and recommendations from our customer success team.