Helpful Stuff
Insights & Tools: Your Gateway to Success
Explore a wealth of knowledge, from guides and podcasts to webinars and events, crafted to empower your decision-making and drive growth.
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Deep Dive
The Split-Test Death Spiral
Traditional A/B testing of ad destinations often resets Meta’s learning phase, disrupting performance. SmartLinks offer a solution to this structural flaw, maintaining campaign momentum.
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Deep Dive
The Split-Test Death Spiral
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Guide
The Funnel Bottleneck No One Talks About
Creative gets tested every week. But post-click experiences? Buried under dev requests and learning phase fears. SmartLinks let performance marketers fix the funnel without waiting.
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Guide
The Funnel Bottleneck No One Talks About
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Guide
The Ad Hits. The PDP Doesn’t.
Sometimes the ad is fine. It’s the funnel that fails. SmartLinks turn every campaign into a real-time diagnostic tool, helping marketers spot and swap broken destinations before ROAS bleeds out.
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Guide
The Ad Hits. The PDP Doesn’t.
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Deep Dive
How AI Builds High-Converting Funnels Without the Guesswork
Storefronts launch post-click funnels that match your ad, audience, and offer in seconds. No devs. No resets. Just smarter journeys that get better with every click.
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Deep Dive
How AI Builds High-Converting Funnels Without the Guesswork
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Guide
Stop Believing These 5 Meta Myths
Most marketers treat the click like the win. It’s not. It’s the starting line. You test headlines, tweak targeting, chase CTR like it’s revenue. But performance dies in the part of the funnel no one talks about: what happens after the click. These five beliefs are bleeding your ROAS. Here’s what to stop doing, and what to build instead.
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Guide
Stop Believing These 5 Meta Myths
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Guide
Lever 3. Design the CTA or Lose the Conversion
Most ecommerce CTAs are an afterthought. But in a high-conversion funnel, the CTA is the spine, not the footnote. This post shows how to design for the CTA and turn curiosity into commitment by matching intent, building urgency, and using Storefronts to drive every click toward action.
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Guide
Lever 3. Design the CTA or Lose the Conversion
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Guide
Lever 2. Control the Narrative or Lose the Sale
Your ad worked. The shopper clicked. But your funnel forgot what it promised. Your landing page has to keep the story going. This is how narrative continuity with Storefronts turns clicks into conversions instead of drop-offs.
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Guide
Lever 2. Control the Narrative or Lose the Sale
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Guide
Lever 1. Curate the Right Products or Lose the Shopper
Why merchandising is your new growth channel. Most storefronts show every shopper the same products. That kills conversion. This post shows how ad-aligned merchandising turns clicks into carts by matching the message to the moment.
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Guide
Lever 1. Curate the Right Products or Lose the Shopper
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Announcement
Why We Built Storefronts: The Click Isn’t the Conversion. It’s the Moment of Truth
You already won the hardest part: the click. But if your funnel forgets what came before it, performance dies in silence. This is how Storefronts ends the post-click abyss and turns every high-intent visit into a high-converting journey.
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Announcement
Why We Built Storefronts: The Click Isn’t the Conversion. It’s the Moment of Truth
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Announcement
Yotpo and Black Crow AI: A Partnership for Email + SMS Growth
Today marks the first day of an exciting new partnership between Yotpo and Black Crow AI—a collaboration designed to elevate your brand’s engagement, subscriber growth, and revenue generation. Together, we’re combining Black Crow AI’s cutting-edge AI tools with the best of Yotpo’s SMS & Email Marketing solutions to deliver amazing growth to Shopify brands.
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Announcement
Yotpo and Black Crow AI: A Partnership for Email + SMS Growth
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Funnel Smarter.
