How Freda Salvador Generates 35X ROI With Black Crow
Freda Salvador is an artisan brand that specializes in handcrafted footwear and accessories. Designed in California, their pieces are brought to life in family-run factories in Spain and El Salvador. Co-founders Cristina and Megan are passionate about producing small, thoughtful batches of products that will stand the test of time. By empowering “non-stop women” with pound-the-pavement utility, they have built a community of devoted fans that continues to grow.
More Revenue From Welcome flows
Additional Revenue in One Month
The challenge
Freda Salvador initially implemented Black Crow’s Predictive Offer and Smart ID to acquire more subscribers, recognize returning shoppers, and trigger personalized email and SMS flows. While they experienced impressive list growth and incremental revenue increases, the brand decided to pause Black Crow as part of wider budget cuts and a simplification of their tech stack. Unfortunately, this led to an immediate decline in revenue.
Our solution
After just two weeks, Freda Salvador investigated the impact of pausing Black Crow, and found email and SMS performance had suffered significantly. The analysis showed they missed out on an additional 25% of incremental revenue from Smart ID, and 43% of incremental revenue from their Welcome Flows during this period. Over the course of a month, this resulted in a total of $35K in lost revenue.
“Following a brief pause in our use of Black Crow, we instantly noticed a decline in the performance of our email and SMS flows. Despite budget cuts, it was an easy decision to reinstate Black Crow when we saw the clear ROI generated by the product.”
The future
Freda Salvador reactivated their partnership with Black Crow, leading to a 35X ROI. Equipped with better identity resolution, predictive AI models, and automated workflows, Freda Salvador is now positioned to continue their rapid growth trajectory through effortless customer acquisition and a dynamic retention strategy.
Results in 30 days
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