Scaling Spend, Boosting Conversions: How Mattered leveraged Black Crow’s Storefronts to unlock new growth in Three Nails’ ad strategy
As a leading performance marketing agency, Mattered is committed to driving exceptional results for its clients. Tasked with scaling the performance marketing for Three Nails, a faith-based DTC athletic apparel brand, Mattered needed a solution to optimize the post-click experience and maximize the impact of their Meta ad campaigns. Agencies and brands often pour their energy into developing and iterating on ad creative, yet the post-click experience—where the purchase decision is truly made—remains overlooked, leading to missed opportunities for conversion rate optimization.
Conversion rate
Click-to-Purchase rates
Ad Spend on Storefronts
The challenge
Like many e-commerce agencies navigating the challenges of advertising on Meta, Mattered faced rising acquisition costs and pressure to perform during high-demand periods like BFCM. Three Nails’ Meta ads often led shoppers to collection pages, PDPs, or their homepage—common post-click destinations that fell short ofdelivering a cohesive, native shopping experience aligned with the ads’ message. Despite strong creative assetsand strategic campaigns, Mattered faced limitations with traditional landing pages, underutilized videocontent, and popular products going out of stock during the BFCM rush. To overcome these hurdles andunlock new growth for their client, Mattered turned to Black Crow AI’s Storefronts—a platform designed todynamically personalize the post-click experience at scale.
The solution
With Storefronts, Mattered was able to create multi-page, native shopping experiences in just a few minutes.Rather than sending users to generic collection pages, Mattered created storefronts that focused on ThreeNails’ top-performing, in-stock products, ensuring customers had a frictionless shopping experience. Theyalso leveraged video assets by embedding them directly into the storefronts, a creative strategy that hadhistorically underperformed, but proved effective using these new, highly personalized landing pages.The implementation of Storefronts also gave Mattered the ability to react in real time. When certain productssold out, they quickly pivoted and shifted ad spend to storefronts featuring alternative high-converting items,a process that would have been too time consuming using traditional landing page builders. Storefronts notonly streamlined this process, but also provided a measurable uplift in performance.
Black Crow AI’s Storefronts came in super clutch for Three Nails. At first we were scaling spend toward products that quickly sold out. So instead of driving traffic to the brand s best-sellers page or other collections that would have required changes to their site, we began shifting spend to newly created Storefronts that featured the next most-popular in stock products. Storefronts were a huge win for the brand. We saw higher conversion rates and AOV—even with video creatives that historically underperformed relative to traditional landing pages.
The results
During peak sale periods, Three Nails saw a 15% conversion rate on traffic driven to storefronts compared to the baseline rate of 12%. The click-to-purchase rate improved from 6% to 9%, a 50% increase that demonstrated the value of optimizing the post-click experience. Average order values were also higher on storefront purchases, proving that a seamless and personalized experience led to incremental revenue even when CPCs were higher than average. Mattered scaled Storefronts-specific ad spend from $16K to $75K within weeks while maintaining performance metrics that exceeded expectations. The success of Storefronts lies in its ability to bridge the gap between the ad and the shopping experience, a critical piece of the funnel that traditional landing pages often overlook. For Mattered, this meant a faster, more flexible approach to campaign optimization that delivered tangible results for their client. For Three Nails, Storefronts offered a solution that aligned with their branding and created a superior experience for their customers, ultimately driving more conversions and revenue.
Results in 30 days
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